JBS opens three new Green Offices extending its cattlemen environmental services
22 | 05 | 2023
JBS, a global food company, has included three new locations in the Green Offices (GO) program, which now has 18 service points. Located in the cities of Araguaína (TO), Naviraí (MS), and Vilhena (RO), the new GOs can more effectively distribute the project’s service capacity per region.
Since the beginning of its launch in May 2021, these Green Offices have supported more than 4,800 properties in the North, Midwest, Southeast, and North-Eastern regions of the country in meeting environmental compliance and standards requirements. In total, there are more than 1,000 hectares dedicated to forest recovery, an area equivalent to about 1,000 soccer fields.
The cities where the three new offices will be located were chosen based on data collected in a survey conducted by the sustainability team at Friboi, a JBS company and leader in the Brazilian beef segment. Friboi identified the regions which have most benefited from the services of the Green Offices since the beginning of the programme and which need specialized technical support with the opportunity to engage new groups of producers.
The Green Offices offer free legal and environmental advice to support ranchers in meeting environmental criteria, both within the JBS supply chain and beyond. Farmers can also get access to financial credit to meet environmental standards in their properties which can further support them in developing sustainability efforts. The actions of the GOs allow JBS to closely support cattlemen, helping them in each step towards environmental actions and sustainable supply chain planning, and providing them with the technical guidance for new processes. By doing so, JBS guarantees a solution for producers who aim to improve their operations to be able to supply animals to the company, other farms, or beef processing industries.
Another relevant action of the Green Offices is the introduction and guidance to producers regarding their registration in the Transparent Livestock Platform (PPT). PPT is a free online website, using blockchain technology, which allows producers to check whether their young animal suppliers are following environmental regulations, ensuring a production chain with greater traceability, transparency, and social and environmental practices. The platform is a virtual environment for monitoring social and environmental criteria in cattle breeding, providing great developments in production chain traceability with data security and reliability.
“The Green Offices were born out of our view that simply banning cattle purchases from cattle farmers who do not comply with our purchasing policy will not solve the environmental challenges facing the country. We need to create inclusive actions and positive impact by providing free social, environmental, and technical assistance and support producers in the process of making their properties compliant. This way, we can contribute to making the Brazilian cattle-raising chain even more sustainable”, says Liège Correia, Friboi’s Sustainability Director. In addition to free technical assistance, the GOs have partnerships with financial institutions to facilitate the access of cattle ranchers to loans to carry out their environmental projects and measures.
Escrito por: Oxigenweb