JBS Couros debuts at United Kingdom trade show and takes the message of the Kind Leather concept to the British market

JBS Couros is taking the message of the Kind Leather concept to the British market during the January Furniture Show between April 24 and 27 in London. The trade show is one of the largest and best-known furniture and interior decorating events in the United Kingdom. Over 400 participants will exhibit around 30,000 items to thousands of retailers from around the world – including some of the company’s clients.

The first-time participation at the trade show through Conceria Priante, the units of JBS Couros in Italy, marks the official entry of Kind Leather into the United Kingdom. The material to be presented to the British market comes with the guarantee of traceability, consumes 46% less water to produce and emits up to 65% less carbon dioxide.

JBS Couros is using Kind Leather to promote the sustainable aspect of production and aims to attract retailers within the universe of upholstery, cupboards, beds and accessories who are concerned about the added value of products with the assumption of less wastage and a lower impact on the environment.

The event, which is traditionally held in January, as the name suggests, takes place at the National Exhibition Centre (NEC) in Birmingham, an exhibition center located in Marston Green, Solihull, West Midlands, England.

• January Furniture Show
• JBS Couros
• JBS Leather
• Kind Leather
• Sustainability