Incrível Seara launches Brazil’s first full range of 100% plant-based cuts
09 | 09 | 2022
To revolutionize food with 100% plant-based options with the taste and texture of meat. This is the objective of Incrível Seara in presenting to the Brazilian market the first range of cuts with complete pieces for daily meals. Incrível Cortes will hit supermarket shelves on October 11 and will consist of a complete portfolio that includes Beef Strips, Steaks, Mincemeat, Chicken Cubes and Chicken Fillets.
The novelty was designed for those who refuse to give up flavor and convenience while looking to add alternative proteins for day-to-day dishes. All items are 100% plant-based, consisting of naturally occurring ingredients and characteristics that guarantee a sensorial experience like that of eating beef or chicken.
In addition, the products are a source of fiber, lactose-free and with no egg and milk derivatives. The packaging comes with an innovative layout and a transparent opening that helps the consumer to evaluate the appearance of the products and contributes to the desire to purchase them.
“The launch of the Incrível Cortes range is the apex of innovation and investment in how to offer the best there is in 100% plant-based foods. We listened to what our consumers wanted, and we have managed to become a key player in their routine, with an all-round experience. We are very proud to be the first movers in launching a complete 100% plant-based range of cuts”, explains Gabriela Pontin, business director of Incrível Seara.
Surveys* undertaken in 2020 show that 53% of consumers would like to cook plant-based food at home. Moreover, 59% are looking for alternative options to animal protein for daily meals. “Addressing this trend and need, Incrível Cortes is inviting the consumer to try out the experience through the campaign: Acredita, é Incrível” (Take it from us, it’s Incredible), adds Camille Lau, marketing director of the Incrível Seara range.
The range is available at leading retail outlets in Brazil and through the Seara Store (lojaseara.com.br), a platform that functions with geolocation and partners with the leading retail outlets and delivery apps.
*According to a survey by the Brazilian market research company, IBOPE, and coordinated by The Good Food Institute
Escrito por: Oxigenweb