Seara and Netflix launch snack line inspired by the snacktime trend

A strategic partnership combining innovation and flavor

Seara, a leader in food innovation, has partnered with Netflix to launch an exclusive snack line tailored to “snacktime”—the moment of consumption between meals, especially during series and movie marathons. This collaboration reflects Seara’s commitment to aligning practicality and flavor with evolving Brazilian consumer behavior, offering products that complement a modern lifestyle.

Convenient snacks for leisure moments

The new Seara-Netflix line includes five single-serve snack options, perfect for nighttime snacking:

• Mini Korean Hot Dog
• Chicken Popcorn
• Barbecue Meatball
• Chicken Supreme with Two Sauces
• Round Chicken (Limited Edition)

These products meet a growing habit: according to Kantar, 19.1% of Brazilian households snack at night about three times per week. With 75% of Brazilians using streaming platforms and 89% eating while watching, the line was created to combine convenience and flavor during entertainment moments.

Round Chicken: a tribute to Squid Game’s final season

Coinciding with the premiere of the final season of Squid Game, Seara is introducing Round Chicken, crispy breaded bites shaped like the invitation symbols from the series. Available for a limited time, the product reinforces the brand’s sponsorship of the show.

“Snacktime – Streaming Just Got Tastier” campaign connects flavor and entertainment

The “Snacktime – Streaming Just Got Tastier” campaign, created by GALERIA.ag, debuted on June 1. A 30-second spot introduces the product line to the sound of an exclusive version of an MC Hammer hit, while 15-second clips highlight each product. The campaign runs on Netflix, broadcast and cable TV, and includes a robust digital presence and strategic OOH activations.

“At Seara we are always keeping an eye on market trends and changes in consumer behavior, and in recent years, we’ve identified a growing movement that we are calling snacktime. With that in mind, we are bringing this product line in partnership with Netflix to everyone who loves practical and tasty food — and it’s the perfect snack to enjoy while watching your favorite movie or series,” says Rafael Palmer, Marketing Director for Prepared Foods at Seara.

“Now, the time to binge-watch series and movies becomes Snack Time. Because Seara, in partnership with Netflix, created a line of breaded snacks to make this moment even tastier. To express this collab, the campaign brings together the most powerful aspects of each brand: Seara’s appetite appeal and Netflix’s strong engagement. A complete campaign, with executions designed for every touchpoint — all so that no one presses play on their Netflix series without a Seara snack nearby,” adds Tannia Fukuda Bruno, Marketing Director at Seara.

Try Snacktime with Seara

The Seara-Netflix snack line is now available at major retailers. For updates, follow Seara’s official social media channels.