JBS showcases its plant-based range and leading brands at Sial China 2021
05 | 11 | 2021
JBS will be present at Sial China 2021, one of the world’s largest retail and food service trade shows, which takes place between May 18 and 20 in Shanghai. The Company will bring together on a single stand several of its global brands, like Friboi and Seara, showcasing to the world its multi-protein portfolio as well as its most recent rollouts. For the first time, the Company is taking to China the OZO brand, the company operating in the plant-based segment and pertaining to its US subsidiary, Planterra.
On the JBS stand, the OZO brand, with its plant-based portfolio of innovative solutions and sources of mushroom-fermented protein, will highlight the hamburgers and focus on the trend in Chinese consumption in this segment, in expectation of opening up sales in the country. The OZO ranges comprises the full plant-based portfolio JBS, which also consists of the Incrível brand, by Seara, and Vivera, recently acquired in the European market.
Friboi, the top-selling Brazilian beef brand in China, will take three of its key product ranges to the event, as well as its high value-added solutions: Black Friboi, Grain Valley and 1953 Friboi. The former offers exclusive products with Black Angus genetics, guaranteeing perfect delivery of taste and tenderness, while Grain Valley is especially dedicated to the Asian country and also has a premium portfolio. In turn, 1953 Friboi, present on the Brazilian market since 2018, is noted primarily for its items originating from the crossing of European breeds, offering differentiated quality to assure consumers of a better experience.
Also, as a confirmed presence at Sial, Seara will roll out its retail product range consisting of pork and chicken cuts, hamburgers, sausages and breaded products. In addition, it will showcase innovations in various types of packaging for the retail sector, such as 400g to 1 kg packs of raw products like wings, chicken wing drumsticks and chicken thighs, and pork loin and belly, among others.
This is the seventh participation of JBS at Sial China, considered one of the most important segment trade shows in the region. The Company is present in the country through commercial offices, and the Greater China region is currently one of the main destinations for JBS products, accounting for more than 30% of the Company’s entire exports.
Escrito por: Oxigenweb