It’s Denny Time! Ireland’s number one brand unveils new ad campaign

Denny, Ireland’s market leader in cooked meats, rasher, and sausage products, is set to launch its newest advertising campaign. This initiative showcases the brand’s commitment to quality, taste, and innovation, which have earned consumer trust for over 200 years.

The campaign and innovation

Produced by Pilgrim’s Europe, one of the UK and Europe’s leading food companies, the new campaign titled ‘Denny Time, Denny Place’ marks the brand’s return to TV screens. It will also feature outdoor and VOD advertisements, exclusive strategies for social and digital media, and sampling opportunities at key events throughout the year.

Focus on brand values

Ashley Moran, Marketing and Category Director IOI at Pilgrim’s Europe, emphasized the campaign’s purpose: “We are committed to driving the Denny brand forward in Ireland. Famous for great taste and quality, Denny has over 200 years of experience offering consumers innovative, healthy, and flavorful products they can trust. ‘Denny Time, Denny Place’ embodies our brand values of quality, family, and well-being, while placing the products at the heart of mealtimes.”

Versatility and consumer connection

According to Moran, the campaign is driven by the desire to show how people connect with the brand, regardless of the time of day. From breakfast, lunch, and dinner to late-night snacks and spontaneous camping trips, ‘Denny Time, Denny Place’ aims to inspire consumers with quick and easy meal ideas.

Strategic visibility

The brand will also enjoy strong visibility at high-footfall events, such as the Balmoral Show, along with a prominent presence at airports across Northern Ireland and the Republic of Ireland. Moran concluded: “We are confident our new campaign will resonate with consumers and showcase the personality behind the brand—and we cannot wait to see its roll-out over the coming months.”

Learn more

For news and updates, visit www.denny.ie.